SMART Internationalization was established in response to a clear need for specialized sales development advisory services for growth in external markets. They help internationalizing companies build strategic sales and organizational competencies for sustainable business growth and expansion.
SMART Internationalization provides sales internationalization advisory services to Start-ups and Small and Medium-sized Enterprises (SMEs) looking to grow their business prospects in international markets.
They work closely with their customers to develop a structured, measurable and scalable sales intelligence approach that can serve as the basis for long-term internationalization efforts. The SMART structures ensure that their customers’ sales expansion programs are: Specific, Measurable, Action-oriented, Realistic and Time-bound. This approach to goal setting helps ensure that their clients achieve their international sales expansion objectives by carefully identifying targets that are realistic, measurable, scheduled and based on clearly identified and specific actions.
Underlying the SMART strategy is the APE (Analyze, Plan, Execute) methodology that emphasizes the systematic use of analysis, planning and execution actions in sales development programs.
Founder and CEO, Juha Merinen, is an experienced executive and international sales strategist with over 30 years hands-on experience in competence development, advancement and management of business development and expansion operations in a range of sectors including ICT, Education, MedTech and Software. Juha Merinen specializes in measurable sales intelligence and competence development to ensure excellence in internationalization.