Insights from Jun Zheng, Managing Director of Speexx China | In conversation with Dr. Rodrigo Sáez Muñoz, Director General of Worlddidac Association
In this latest analysis from our Cup of Insight series, we explore the evolving conditions shaping China’s education market, and why 2025 presents a uniquely strategic window for foreign education companies ready to expand. Drawing from the experience of Jun Zheng, Managing Director of Speexx China, and Dr. Rodrigo Sáez Muñoz, Director General of the Worlddidac Association, this piece outlines the core factors defining China’s current market outlook — and what they mean for action-oriented decision-makers.
Their exchange offers rare, experience-based insight — and provides a timely lens as the education world prepares for Worlddidac Asia 2025, taking place in Hangzhou from 17–19 September.
Watch more episodes from the Cup of Insight series:
Seven Strategic Models for Entering China’s Education Market
Why China Is Emerging as a Global Hub for Education Innovation
Entering & Growing in China’s Education Market – Strategy & IP
A Market Environment Built on Predictability and Policy Stability
Unlike many regions where education policy is increasingly reactive or politically volatile, China is sending a clear message to international investors: stability is a priority. For education providers planning long-term engagement — through certification, standards alignment, or partnerships — this predictability offers a significant competitive advantage.
The Chinese government’s consistent direction signals a reduced risk of sudden regulatory shifts, and reflects a commitment to building reliable frameworks for foreign business participation, especially in the professional, digital, and vocational learning sectors.
Frictionless Entry: From Policy to Practice
Beyond the policy layer, business entry conditions in China have rapidly improved. Visa-free access is now extended to over 50 countries, while business setup processes — such as company registration and licensing — can be completed digitally, often within five working days.
What was once a complex bureaucratic pathway has become a streamlined and bilingual experience. This operational openness isn’t symbolic — it’s functional. For education technology firms, training companies, and certification providers, the lowered barrier to entry allows for faster piloting, market testing, and institutional engagement.
Why Demand Is Surging — and Why That Matters Now
China’s expanding middle class — projected to reach over 300 million people — is reshaping demand across education sectors. From language acquisition and career-focused upskilling to international school partnerships and lifelong learning platforms, learners and institutions alike are seeking world-class, global-standard solutions.
This demand is not abstract. While foreign direct investment in manufacturing declined significantly in 2023, FDI in education rose by nearly 10%. The signal is clear: China is investing in educational quality — and actively looking beyond its borders to source it.
Relationships Still Define Success
Despite its digital infrastructure and AI-powered translation tools, China remains a country where business success often depends on in-person trust. While operational entry may now be digital, strategic growth still happens in-person — through dialogue, local understanding, and long-term presence.
Jun Zheng shared a saying that reflects the cultural foundation of doing business in China:
“A friend is a path. If you have three friends, you have three roads to take.”
For education providers aiming to build true partnerships with institutions, governments, and training ecosystems in China, presence remains essential. Relationship-building is not an optional step — it is the foundation for market traction and long-term collaboration.
Make your move in Hangzhou: Worlddidac Asia 2025
From 17–19 September 2025, Worlddidac Asia in Hangzhou will bring together international education providers, Chinese institutional leaders, and regional decision-makers from across Asia. For organizations exploring expansion, pilot programs, or deeper partnerships in China, this event offers a trusted, high-level platform to start meaningful conversations and move forward.
To receive your tailored offer and explore partnership opportunities, please fill out our Call of Interest form or contact us today.
