Insights from Jun Zheng, Managing Director of Speexx China | In conversation with Dr. Rodrigo Sáez Muñoz, Director General of Worlddidac Association
Worlddidac Asia 2025 is fast approaching, and all eyes are on Hangzhou, China as the next epicenter of education transformation in Asia. But what makes China such a compelling destination for education and training providers right now?
In the first episode of our Cup of Insight interview series, Jun Zheng, Managing Director of Speexx China, shares why the conditions have never been better for global EdTech, TVET, and lifelong learning providers to enter the Chinese market. In his discussion with Dr. Rodrigo Sáez Muñoz, Director General of the Worlddidac Association, Mr. Zheng outlines six strategic factors driving this shift — all of which point to China as a key market for educational growth and investment.
“China used to sell to the world — now it’s starting to buy from the world.” – Jun Zheng, Managing Director, Speexx China
Watch more episodes from the Cup of Insight series:
Seven Strategic Models for Entering China’s Education Market
Doing Business in China: Strategic Outlook for International Education Providers in 2025
Entering & Growing in China’s Education Market – Strategy & IP
Key Factors That Make China Ripe for Education Expansion
- Post-COVID Reopening and Policy Support. Since 2022, China has redefined its approach to international cooperation in education. National policies now encourage joint ventures, international training partnerships, and academic collaborations, creating space for new providers to operate.
- Simplified Business Setup. Business registration in China is now fast, transparent, and digital. In major cities like Shanghai, the entire setup process can be completed within 3–5 working days through bilingual government portals.
- Demand for High-Quality Vocational Training. China’s rapid shift from a labor-intensive to an innovation-driven economy has created a major skills gap. Industries urgently require qualified training solutions, especially in technical and vocational education.
- Massive Middle Class with High Education Expectations. With more than 300 million middle-class citizens, China’s demand for premium education services — for children, professionals, and lifelong learners — is larger than the entire population of the United States.
- Strong Government Incentives. Foreign education companies entering the market benefit from a range of government-backed incentives, including tax reductions and free office space in select cities.
- World-Class Digital Infrastructure. China’s digital readiness, including nationwide AI integration and reliable cross-border data infrastructure, makes it an ideal environment for scalable EdTech solutions and hybrid learning platforms.
Join Us at Worlddidac Asia 2025 – Hangzhou
17–19 September 2025 | Hangzhou, China
Be where the future of education takes shape. Worlddidac Asia 2025 is the leading event in Asia connecting education innovators, solution providers, and institutional leaders under one roof.
To receive your tailored offer and explore partnership opportunities, please fill out our Call of Interest form or contact us today.
Early bird exhibitor rates are available until 1 May 2025!
Don’t miss this opportunity to position your brand at the forefront of Asia’s education revolution.
