Insights from Jun Zheng, Managing Director of Speexx China | In conversation with Dr. Rodrigo Sáez Muñoz, Director General of Worlddidac Association
How international education providers can build meaningful, lasting partnerships — and why 2025 is the time to act.
As China continues to assert itself as a global hub for education innovation, the question for international providers is no longer whether to engage with the market — but how.
With vast demand, supportive policy, and increasing openness to foreign collaboration, China presents a unique opportunity for education companies. But successful entry requires more than market interest — it requires strategic alignment, legal clarity, and the right local relationships.
In the second episode of the Cup of Insight video series, Jun Zheng, Managing Director of Speexx China, joins Dr. Rodrigo Sáez Muñoz, Director General of the Worlddidac Association, to explore seven proven partnership models that international education companies can use to enter and scale in China.
Their exchange offers rare, experience-based insight — and provides a timely lens as the education world prepares for Worlddidac Asia 2025, taking place in Hangzhou from 17–19 September.
What You’ll Learn
“No company can cover China alone. It’s too large, too complex — partnerships are essential.”
— Jun Zheng
The video outlines seven proven entry models — from licensing and joint ventures to online platform partnerships and institutional cooperation. Each model is briefly explained, with insights into what works best depending on your company’s size, solution, and long-term goals.
Whether you’re a content provider, an EdTech company, or a TVET specialist, understanding which approach fits your offering is essential before entering the Chinese market.
Why Now — and Why in Person
In the discussion, Rodrigo Sáez Muñoz, Director General of the Worlddidac Association, stresses that strategy matters — but so does presence.
“It’s not just about frameworks. It’s about trust. And trust is built face to face.”
Both speakers agree: the most effective way to explore the Chinese market is by being there — learning directly from those already active, speaking to local partners, and experiencing the education landscape first-hand.
Watch. Learn. Prepare.
Entering China isn’t about luck — it’s about informed strategy. This video offers a rare, candid look into what international education providers need to know — from someone who’s done it successfully.
Watch more episodes from the Cup of Insight series:
Doing Business in China: Strategic Outlook for International Education Providers in 2025
Why China Is Emerging as a Global Hub for Education Innovation
Entering & Growing in China’s Education Market – Strategy & IP
Meet the market at Worlddidac Asia 2025 – Hangzhou
17–19 September 2025 | Hangzhou, China
Be where the future of education takes shape. Worlddidac Asia 2025 is the leading event in Asia connecting education innovators, solution providers, and institutional leaders under one roof.
To receive your tailored offer and explore partnership opportunities, please fill out our Call of Interest form or contact us today.
